1) Our future prosperity depends on the quality of our collective imaginations. [tweet]
2) A startup is a human institution designed to create under conditions of extreme uncertainty. [tweet]
3) The answer to strategic plans being difficult and disorienting is *not* to rely on chaos. [tweet]
4) The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible. [tweet]
5) Lean thinking defines value as providing benefit to the customer; anything else is waste. [tweet]
6) The goal of a #leanstartup is to learn what is valuable to the customer. [tweet]
7) Leaning is the essential unit of progress for startups. [tweet]
8) Test assumptions you’ve made about your business, its customers and how you’re serving them. [tweet]
9) Our job is to find a synthesis between our vision and what customers will accept, not just to capitulate. [tweet]
10) Just trying to make the customer happy does not produce a sustainable business model. [tweet]
11) True startup productivity is not just making more stuff, but systematically figuring out the right things to build. [tweet]
12) If you don’t know what you’re testing, all the results in the world will tell you nothing. [tweet]
13) Begin with a clear hypothesis that makes predictions about what is supposed to happen. [tweet]
14) The goal of every startup experiment is to discover how to build a sustainable business around the vision. [tweet]
15) It’s not enough to just give it a whirl; you’ve got to give it a whirl with purpose and direction. [tweet]
16) Early adopters are those who crave a solution to the problem you’ve identified. [tweet]
17) Ask yourself: Do consumers recognize that they have the problem you are trying to solve? [tweet]
18) Build not only a product that can sell well, but a platform through which to deliver it. [tweet]
19) If we do not know who the customer is, we do not know what quality is. [tweet]
20) The three A’s of metrics: actionable, accessible and auditable. [tweet]
21) Vanity metrics allow you to form false conclusions and live in your own private reality. [tweet]
22) Lethargy and bureaucracy are not the inevitable fate of companies as they achieve maturity. [tweet]
23) Be tolerant of all mistakes the first time, not don’t make allow the same mistake twice. [tweet]
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